Our vision
MUZA aims to position Tirana as the capital of sustainable fashion in the Western Balkans by building a strong bridge between cultural heritage, contemporary innovation, and advanced technologies such as artificial intelligence. With a commitment to supporting emerging talents, as well as both new and established brands, we offer a platform where creativity, tradition, and technology coexist—empowering the creative industry and paving the way toward international markets.
Andriola Kambo
Founder & Producer, Muza Competition
As a leader with extensive experience in managing cultural projects, tourism, cultural heritage, and the arts, as well as in promoting best practices among municipalities and communes of the Western Balkans, I have always been committed to using my expertise for the cultural and economic development of my country.
From this vision, the Muza Competition was born – a platform that connects Albanian cultural heritage with the fashion industry. Since its founding, Muza has supported young talents aged 18–35, helping them transform their vision and creativity into tangible professional opportunities. Over the past four years, the competition has expanded beyond Albania, reaching Europe, America, and India, and becoming an international space for cultural and creative dialogue.
The fifth edition of Muza marks a turning point: from a competition based on rivalry, the platform is evolving into an international fashion show, where designers present their collections and visions before both local and international audiences. This transformation aims to place Tirana on the global fashion map, as a destination where culture and creativity converge.
Muza is not just a fashion show. From the very beginning, it has carried a clear mission: to demonstrate that fashion in Albania can be more than a trend – it can be history, heritage, and identity. Through the collections of young designers, Albanian ethnography has been reimagined into a contemporary language, becoming a bridge between generations.
On this journey, the Muza team has been the driving force behind every success, working with dedication, consistency, and passion. Without their support, and that of our donors, Muza would not have reached this stage.
Today, after four successful editions, Muza is more than an event: it is a cultural movement that inspires young people to create, to preserve heritage, and to transform it into an asset for tourism and the contemporary fashion industry.
